What is Eunoia Bloom?

Eunoia Bloom is a Los Angeles project of writing, self-paced courses, and a few downloads, built around the Greek concept of eunoia, or beautiful thinking. It is a personal operating system for focus and character: frameworks for training attention, thinking clearly, and living by considered action instead of reflex.

What does the name Eunoia mean?

Eunoia (pronounced yoo-noy-uh) is a Greek word that translates to beautiful thinking or a well-ordered mind. In Rhetoric, Aristotle listed eunoia as one of the three parts of ethos, alongside practical wisdom and virtue.

How is Eunoia Bloom different from generic positive-thinking or self-help content?

Eunoia Bloom is about the systems around the behavior, not the inspiration to try harder. Instead of telling readers to be more disciplined, it walks through how to design an environment and a set of protocols so that the disciplined choice is the easy one. Frameworks, not cheerleading.

Who is behind Eunoia Bloom?

Eunoia Bloom is written and run by Greg Wright, a strategic communications and marketing executive with twenty-plus years of experience, currently Executive Vice President at the Association of National Advertisers.