We’re constantly bombarded with messages about what constitutes “success”: the corner office, the designer wardrobe, the overflowing bank account, the massive following. But why do so many who achieve these things still grapple with unhappiness? Research is uncovering a powerful truth about what truly makes us thrive as humans, and it challenges the very definition of success that society often pushes. At Eunoia Bloom, we believe that “beautiful thinking” guides us toward a more authentic and fulfilling path.

A recent meta-analysis, encompassing 105 studies and over 70,000 participants, revealed a consistent link between prioritizing extrinsic goals (like money, fame, and image) and poorer mental and physical health. The pursuit of these external rewards was associated with lower subjective well-being, decreased vitality, and increased symptoms of anxiety and depression. These weren’t minor effects; across nationalities, ages, and genders, the pursuit of extrinsic goals consistently resulted in reduced well-being.  

Conversely, the research highlighted the benefits of prioritizing intrinsic goals – those focused on personal growth, meaningful relationships, and community involvement. Individuals who prioritized these intrinsic aspirations consistently demonstrated higher life satisfaction, fewer depressive symptoms, and healthier overall behaviors.

Researchers believe the key lies in need satisfaction. Intrinsic goals are more likely to fulfill our fundamental psychological needs for:

• Autonomy: Feeling in control of our own lives.
• Competence: Feeling effective and capable.
• Relatedness: Feeling connected and belonging.

Extrinsic goals, on the other hand, often rely on external validation, fueling self-comparison, insecurity, and stress.

Eunoia offers a framework for redefining success, shifting our focus from fleeting external rewards to lasting inner fulfillment. “Beautiful thinking” encourages us to:

• Cultivate Self-Awareness: Understand our values, strengths, and authentic desires, rather than chasing societal expectations.
• Prioritize Purpose: Set goals that align with our values and contribute to something larger than ourselves.
• Nurture Connection: Invest in meaningful relationships and build a supportive community.
• Embrace Growth: Value learning, development, and becoming the best version of ourselves.

If you’re feeling down, anxious, or like you’re on the wrong path, it’s time to re-evaluate your definition of success. Chasing fame, fortune, or followers might bring attention, but it’s unlikely to bring you peace. Instead, focus on self-acceptance, cultivating meaningful relationships, and discovering purpose in your daily activities. This is the path that research shows is more likely to lead to genuine and lasting happiness.